The Zone at UCSD:
Brand & Style Guide
This brand & style guide is created for the purpose of reflecting and defining who The Zone is and how the brand is viewed by. Through maintaining The Zone’s core values (inclusivity, wellness, and safety, etc.), the design team aims to strengthen and enhance its brand identity. In hopes of embracing these values through working at The Zone, the design team also hopes to help future team members to embody these values to themselves as well.