The Bagel Bakery Redesign
The Bagel Bakery logo is redesigned for its recent grand opening at Pacific Grove. Owners of the bakery aim to utilize this opportunity to redesign the brand image of their stores across Northern California.
The redesign brand identity is to be modern, universal, yet still authentic. The use of wheat is kept from the old brand as it offers a sense of authenticity in the bakery's ingredients and traditions. The color palette conveys a sense of natural, modern, and clean environment. Placement for specific store locations is also considered as part of the logo as the bakery starts its chain stores across North California.
Patterns and artworks were brainstormed for packaging and wall decal in order to attract more customers and exposure on social media through brand aesthetics.